What Is Online Reputation Management?
Online reputation management is a way to improve how your customers see your brand. It can help you increase customer trust, build industry authority, and even generate more sales.
While ORM overlaps with public relations (PR), they aren’t the same thing.
PR leverages relationships to create a positive outlook for a brand both online and not online. Online reputation management achieves the same goal through monitoring and managing your brand’s reputation and media interactions specifically online.
In short, public relations and ORM are two different strategies for managing public perception of your brand.
There are four main ORM media channels:
- Paid media
- Earned media
- Shared media
- Owned media